Online Marketing Trends You Must Be Aware Of

Every year, there always is hype over the next big thing in online marketing and it is something every experienced marketer out there acknowledges. The fact is the entire industry is always changing and progressing, which in turn can either be good or bad, depending on which side of the competition you’re in. For well-established businesses and companies that already built online presence, keeping up with the changes could be easier compared to start-ups and inexperienced marketers.

But if you happen to own a business and still haven’t showcased it online, there always is the option of looking for the best Pittsburgh SEO agency. Hiring the right professional internet marketing agency will help you fast track the process, more particularly in building and designing your site. However, succeeding in online marketing today means doing more than just the typical search engine optimization. Here are the latest trends you should be aware of:

1 - Augmented Reality

Even if you’re not a fan of mobile gaming, it’s safe to bet that you’ve heard a thing or two about Pokemon Go, an augmented reality game that took the world by storm several months back. Now even if your business or brand isn’t into gaming, the fact that mobile users got hooked up to a whole new augmented reality experience via an app only means that augmented reality could very well become an important tool in online marketing sooner than later. Since many brands, even those start-up ones are now using apps in marketing, it is expected that they finally will figure out a way to incorporate augmented reality in them.

2 - Live Video

Almost a decade ago, social media began influencing how online marketing was carried out and no other marketing tool has been so influential ever since. Today, social media is always considered an indispensable component of whatever type of marketing campaign and there’s no stopping it. Well, the same could also be true for live video streaming, which by the way is a product of social media. The reason why internet marketers will eventually use live video streaming as a staple method is because in-the-moment content is becoming increasingly in demand these days.

3 - Data Visualization

For every single internet marketing expert, nothing is more important than data in terms of reaching out to potential customers and clients. There is no way to figure out what they want, why they want it, and how they want their products or services delivered if there is no quantitative data or information. While all sorts of data is readily available, the challenge of processing it is what makes it difficult. But thanks to technology, there now are a handful of data visualization tools ready to be used for businesses and companies that intend to remain competitive.

4 - Niche Markets

Finally, if you want to excel in your first-ever internet marketing campaign, you need to start realizing that competition is so fierce and that even if the internet is the largest marketplace out there, it too is becoming crowded. Simply put, there are so many businesses and companies competing for the same group of consumers. To address this issue, there now is an emerging trend in which marketers are targeting a more specific niche, thereby effectively narrowing down the range of demographics. With a more targeted approach, you might find yourself leading the competition, especially if your very specific group of consumers aren’t within the sights of bigger and more established competitors.